Resume
Skills
Lead Nurturing
Sales Funnel Management
Marketing
Relationship Building
Project Management
Tech Stack
Google Workspace
Airtable
Salesforce
Notion
Trello
Office 365
Microsoft Project
Experience
Fund Development Associate Aug 2020 — Present
Beyond Blindness, North Tustin, CA
Leads projects using lean methods such as Kanban resulting in successful campaigns while maintaining budget at a non-profit that helps children with visual impairments. Works with cross-functional teams to lead projects, driving the growth of community awareness and donations.
Developed a new corporate program that resulted in an increase of recurring volunteer engagement, which led to a 33% boost in corporate donations and sponsorships through strategic partnerships.
Orchestrated the migration to a new fundraising software suite by working closely with the tech team and an external consultant to create new SOPs and training materials for the entire development team, in order to optimize data management and workflows.
Rolled out a new mentoring program for staff by collaborating with strategic stakeholders. Created SOPs, maintained metrics, and drove operations to successfully launch the program.
Provides guidance and mentorship to others with ongoing improvement of systems, tools, processes, and rhythms of connection to develop an enhanced donor stewardship plan.
Led the integration continuous improvement with monitoring, reporting and business intelligence, which has resulted in total donations of $30,000 for the 2022 Community Day of Giving campaign, exceeding the previous year’s total of $10,000 by $20,000.
Sales and Marketing Manager, Special Events Jul 2018 — Nov 2019
Aquarium of the Pacific, Long Beach, CA
Led sales and marketing for special events by driving processes across the fiscal year while planning the cross-segment sales operations. Monitored, analyzed and interpreted data, providing recommendations for sales execution to empower success and help address performance blockers.
Managed sales and led operations by attentively listening to clients and team, effectively resolving drawbacks by cross-functionally collaborating with different departments throughout the planning and execution of each event.
Led the special events marketing strategy by managing the marketing budget and advertising, creating digital, print and social media content.
Drove the holiday campaign to exceed revenue by 19% compared to prior year by analyzing event trends, identifying gaps and monitoring KPIs.
Community Relations and Development Director Mar 2017 — Jan 2018
Salvation Army, Corpus Christi, TX
Developed a robust community relationship strategy, building partnerships with key corporations, donors and other NPOs to increase awareness, resulting in a total donation increase 14% from the prior year.
Launched a refresh of the capital campaign strategy in order to cover an unanticipated increase in costs, resulting in a successful collection of more than $250,000 in pledges.
Sales and Marketing Manager Oct 2014 — Feb 2017
Las Vegas Convention Center, Las Vegas, NV
Managed a diverse team of 8 sales coordinators in a high-pressure environment by developing new sales strategies and redesigning SOPs to improve onsite sales workflow, resulting in a significant boost of customer satisfaction and feedback.
Implemented a new CRM system end-to-end, increasing sales order productivity by 12%.
Trained new sales managers and coordinators to understand client needs and work in cross-functional teams to execute orders while cultivating client relationships.
Education + Certifications
Foundations of Project Management, Google
Agile Project Management, LinkedIn
A.A. Degree in Merchandising and Marketing, FIDM